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opening with a subject that has a built-in appeal to the readernamely, the readers own business. This will reinforce the positive nature of your writing. Helen Jones, President Jones, Jones, Jones 123 International Lane Boston, MA 01234 Attention: Head of Sales Dept. (Pay special attention to the capitalisation and punctuation of the heading, inside address, and salutation.). Avoid circumlocution, in other words always prefer the shorter, simpler expression. Writing also helps you organize your thoughts. S time to write now. To stay ahead, you need aggressive peoplewilling to take chances. Tell them about it, give them examples of others who are benefiting, show them how to get it, ask them to order it, and make it easy for them to get it Stress benefits rather than features.
Then i knew that what I have learnt was just a simple theory. Closing Remarks Thank you for your help Please contact us again if we can help in any way. S Place If the letter came to you, how would you respond? Have you included all the information a prospect needs to respond favorably? Work hard to simplify reader? Concentrating on the language and style of the letter.